CASE STUDY
How MaidPro Edmonton Improved Lead Generation with Smarter Google Ads Strategy
Local Franchisee Gets a
Google Ads Upgrade
As the owner of Edmonton’s MaidPro franchise, Wade was juggling the many demands of running a growing business. While he had previously managed his Google Ads in-house, the ever-changing landscape of digital advertising made it difficult to keep up with the latest updates and strategies. With his time stretched thin, Wade knew he wasn’t maximizing the potential of his ad spend and needed expert help to ensure he was getting the best possible return. That’s when he turned to us for ongoing Google Ads management, seeking a strategy that would focus on both growth and cost efficiency.
THE STRATEGY
A More Focused Google Ads Strategy
Account Restructure
We reorganized the campaign structure to focus on high-intent search traffic and eliminate wasted spend.
Smarter Keyword Targeting
Keyword targeting and match types were refined to attract more qualified leads while improving cost efficiency.
Conversion Tracking Improvements
Accurate conversion tracking ensured every form submission was properly measured, allowing campaigns to be optimized based on real performance data.
THE RESULTS
Better Efficiency. More Qualified Leads.
Lower Cost Per Conversion
Campaign restructuring and tighter keyword targeting helped reduce wasted spend while improving lead quality.
Higher Lead Volume
With campaigns focused on high-intent search traffic, the MaidPro Edmonton team began seeing stronger lead flow.
Clearer Performance Data
Improved conversion tracking gave full visibility into campaign performance and enabled ongoing optimization.