Search has always been a moving target, but 2025 marks a new turning point. With Google rolling out AI Overviews and generative AI content flooding the web, traditional SEO is facing challenges we haven’t seen before. The result? Paid advertising – especially Google Ads – is stepping back into the
Running a business in Edmonton is no small feat. Between keeping customers happy, managing staff, and staying ahead of competitors, marketing often falls into the “I’ll deal with it later” pile. But here’s the thing – in today’s world, later usually means missed opportunities. Whether you’re trying to get more
Running a successful Google Ads campaign requires a blend of strategic thinking, technical know-how, and constant adaptation. While many small business owners start by managing their own campaigns, there comes a time when hiring a Google Ads Manager can make a significant difference. In this blog post, we’ll explore the
Managing a Google Ads campaign can feel like a daunting task, especially when running your own small business. If you’re not using Boomtown’s Google Ads Management services, you know that there’s limited resources and time, every dollar counts. This guide will help you understand how to maximize your Google Ads
